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Menu Segmentation

Dividing a menu into categories such as appetizers, entrees, and desserts for targeted cost and performance analysis.

Menu segmentation applies cost and performance analysis at the category level rather than the individual item level. Operators can identify that their appetizer category runs at 38% food cost while entrees run at 29%, flagging an imbalance. Segment-level analysis also informs labor planning and prep scheduling. MenuMargin supports category-level reporting alongside item-level reports, enabling operators to see both the forest and the trees when optimizing their menu assortment and pricing structure.

Related terms

  • Menu Engineering — A framework for categorizing menu items by profitability and popularity to optimize item mix and pricing.
  • Food Cost Percentage — The ratio of ingredient cost to menu price, expressed as a percentage. A key profitability benchmark.
  • Plate Cost — The total ingredient cost for a single prepared menu item, calculated from the cost per ingredient portion.

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